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About Us- Varriya
Varriya: Where Heritage Meets Fashion
Welcome to Varriya: Your Destination for Exquisite Designer Unstitched Punjabi Suits
Our Story
Deep love for Punjab’s rich cultural legacy and a goal to introduce its timeless elegance to the realm of modern fashion drove Varriya from birth. Rooted in history yet embracing modernism, Varriya is a celebration of Punjabi art, craftsmanship, and culture not simply a brand.
Our path started with a basic concept: to make beautiful designer unstitched Punjabi suits honouring Punjabi age-old customs while meeting the fashion wants of modern discriminating ladies. Every item of clothing should, in our opinion, reflect history, workmanship, and the vivid Punjab spirit.
Our Mission
Our goal at Varriya is to use our painstakingly made suits to highlight and preserve Punjabi cultural beauty. Our goal is to create a collection that is not only beautiful but also significant by combining modern ideas with traditional workmanship. Every suit in our line is a piece of art produced with respect for the culture it reflects, care, and love.
Join the Varriya Family
We encourage you to join us on this road. Varriya is ready to help you find the ideal clothing for a big event or just want to accentuate Punjabi beauty into your wardrobe. Discover the beauty, elegance, and ethnic diversity that characterise our brand by perusing our archives.
Thank you for selecting Varriya. Let’s honour Punjab’s legacy, creativity, and ageless fashion together.
Our Craftsmanship
It gives us great pride to collaborate with talented artists bringing our ideas to reality. Made from the best materials, our outfits include elaborate embroidery featuring traditional connection with Punjabi fashion. We take great delight in making sure every element is flawless so that, when you wear a Varriya suit, you are wearing a piece of Punjab rather than simply a piece of clothes.
Our Products
Varriya offers a wide range of handcrafted clothing items, meticulously created by skilled local artisans. Our portfolio includes not only designer unstitched Punjabi suits but also embellished kotis and male coat pant suits traditionally given as gifts in daaj and vari. Each piece is handcrafted with dedication, providing employment to local workers and ensuring the survival of traditional craftsmanship.
Meet Our Founder - Simran Kaur
From courtroom battles to the vibrant world of traditional attire, Simran, a lawyer turned businesswoman, is the passionate force behind Varriya. Her deep-rooted affection for heritage and tradition shines through our exclusive collection of Punjabi suits. With an innate curiosity about fabrics, Simran has always been fascinated by the elegance and comfort different materials offer. This enthusiasm for quality textiles is reflected in every piece selected for Varriya.
Driven by a desire to align her career with her interests, Simran founded Varriya to celebrate the rich tapestry of Indian culture through its traditional attire. However, her aspirations extend beyond just fashion; she is committed to creating opportunities and generating employment within the local community. At Varriya, every purchase supports a dream and contributes to the livelihood of artisans dedicated to preserving their craft.
Join Simran and Varriya in celebrating heritage fashion that carries a legacy of elegance and empowerment.